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The Power of Print: Why Businesses Still Trust Newspapers and Magazines
In today’s fast-paced digital world, where online ads compete for every second of attention, one traditional medium continues to shine...
Krishnalekha Moolayil
Oct 103 min read
What Is Performance Marketing? A Complete Guide for Businesses in 2025
Think about this for a moment: you run an ad campaign, but instead of paying just to show your ad to people, you only pay when someone...
Krishnalekha Moolayil
Sep 252 min read
Sonic Branding: Why Audio Identities Strengthen Campaigns
In today’s noisy advertising world, it’s not enough for a brand to be seen — it must also be heard . That’s where sonic branding comes...
Krishnalekha Moolayil
Sep 84 min read
How to Design Billboards That Work: Proven Guide for 2025
In a world buzzing with digital ads, billboards and other forms of out-of-home (OOH) media still hold their own. Why? Because when you’re...
Krishnalekha Moolayil
Aug 212 min read
Radio Advertising in Bangalore: Still Relevant in the Digital Era
You might consider radio an artifact of the past in the current smartphone age, social media, and on-demand streaming. Ask anyone in...
Krishnalekha Moolayil
Aug 123 min read
Radio Advertising & Beyond: Why Offline Advertising Still Works in 2025
Still Thinking Offline Advertising Is Dead? Think Again. It's easy to assume that offline advertising is fading in an era where digital...
Krishnalekha Moolayil
Aug 73 min read
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